United States, 28th Mar 2024, King NewsWire – Greatly & Co., an avant-garde activewear brand headquartered in Saratoga Springs, New York, has been revolutionizing the fashion industry since its establishment in 2012. Founded by Michael Borisenok, the brand has become synonymous with innovation, unwavering quality, and a commitment to sustainability. The roots of Greatly & Co. trace back to humble beginnings, where Borisenok and his team navigated the complexities of manufacturing with limited resources and expertise. Overcoming early challenges, the team’s relentless pursuit of excellence propelled them towards a path of self-reliance.
By 2016, Greatly & Co. had achieved a remarkable milestone, establishing a vertically integrated manufacturing operation encompassing design, sampling, production, and distribution. This transformative approach not only streamlined processes but laid the groundwork for the brand’s future endeavors. While custom-fit activewear had not yet been introduced at this stage, the infrastructure put in place paved the way for its eventual implementation with the brand’s relaunch. “Our transition to in-house manufacturing marked a turning point for Greatly & Co.,” reflects Borisenok. “It empowered us to uphold uncompromising quality standards while retaining full control over every aspect of production.”
The brand’s commitment to innovation and sustainability is further exemplified through its adoption of a made-to-order model. By producing garments upon receiving orders, Greatly & Co. minimizes waste and provides a personalized experience for customers.
In 2022, Greatly & Co. embarked on a rebranding initiative, solidifying its position as a leader in the high-end lounge and activewear market. With a renewed focus on sophistication and style, the brand’s evolution symbolizes a new chapter in its journey. Central to Greatly & Co.’s ethos is an unwavering dedication to quality and sustainability. “Excellence is non-negotiable,” states Borisenok. Every aspect of our production process is meticulously curated to deliver garments that withstand the test of time. Moreover, the brand’s commitment to fair labor practices and ethical manufacturing sets it apart in an industry often marred by exploitation. By fostering a culture of inclusivity and respect, Greatly & Co. not only creates exceptional garments but also supports livelihoods and communities. With the launch of our revolutionary ‘custom fit’ line, we have further elevated our commitment to meeting the unique needs of our customers, offering personalized activewear tailored to individual preferences. Additionally, our unique manufacturing capabilities have opened doors to exciting collaborations with influencers, allowing us to create collaborative clothing collections that blend style and performance seamlessly. While Greatly & Co. offers custom-fit activewear across various categories, sports bras remain the exception. However, the brand is actively working on incorporating customizable sports bras into its product line, demonstrating a commitment to innovation and meeting evolving customer needs.
Looking ahead, Greatly & Co. remains steadfast in its pursuit of excellence, inviting fashion enthusiasts to join them on a transformative journey fueled by passion, creativity, and an unwavering commitment to greatness.
As Greatly & Co. continues to redefine the standards of American-made activewear, the brand’s journey towards excellence is characterized by continuous innovation and a steadfast dedication to its founding principles. Since its inception in 2012, Greatly & Co. has undergone a remarkable transformation, evolving from a small-scale operation to a pioneering force in the fashion industry.
The early years of Greatly & Co. were marked by a series of challenges, as the brand grappled with the complexities of manufacturing and sourcing partners who could accommodate its unique vision. Despite encountering setbacks, founder Michael Borisenok remained undeterred in his pursuit of greatness. It was this unwavering determination that propelled Greatly & Co. towards a path of self-reliance and innovation.
By 2016, Greatly & Co. had achieved a significant milestone, establishing a vertically integrated manufacturing operation that allowed for complete control over the production process. This strategic decision not only enabled the brand to maintain uncompromising quality standards but also positioned it as a trailblazer in the realm of custom-fit activewear.
The adoption of a made-to-order model further solidified Greatly & Co.’s commitment to sustainability and customer satisfaction. By producing garments only upon receiving orders, the brand minimized waste and maximized efficiency, offering customers a personalized experience tailored to their unique preferences.
In 2022, Greatly & Co. embarked on a transformative rebranding initiative, signaling a new chapter in its journey. With a renewed focus on sophistication and style, the brand emerged as a frontrunner in the high-end lounge and activewear market, setting new standards for excellence and innovation. Central to Greatly & Co.’s ethos is an unwavering dedication to quality craftsmanship and ethical manufacturing practices. By prioritizing fair labor practices and fostering a culture of inclusivity, the brand not only creates exceptional garments but also supports livelihoods and communities.
While Greatly & Co. has made significant strides in offering custom-fit activewear across various categories, the brand recognizes the importance of continuously evolving to meet the changing needs of its customers. The inclusion of customizable sports bras into its product line is a testament to Greatly & Co.’s commitment to innovation and customer satisfaction.
Looking ahead, Greatly & Co. remains committed to pushing the boundaries of activewear excellence and redefining the standards of the fashion industry. With a steadfast dedication to greatness, the brand invites fashion enthusiasts to join them on a transformative journey fueled by passion, creativity, and an unwavering commitment to excellence.
For more information about Greatly & Co. and its custom-fit activewear collection, please visit https://greatlyandco.com/
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Website link: https://greatlyandco.com/
Name:Michael Borisenok
Contact Person: Michael Borisenok
Contact mail: Michael@greatlyandco.com
State:New York
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Organization: Greatly & Co.
Contact Person: Michael Borisenok
Website: https://greatlyandco.com/
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